The Best Indeed Travel by Jat

The Jat Media Center promotional drive dubbed The Best Fly by Jat has won second prize in the Socially Responsible Company Certifcate category for 2009 awarded by the Asso- ciation of Economic Propagandists of Serbia (UEPS). The com- petition included nearly every one of Serbia's top, professional marketing agencies and companies.

The UEPS jury was made up of Belgrade University professors and representatives of the media, clients and foremost market- ing agencies. The criteria applied included clarity of message, a defned target group, conceptual design, originality, content, topicality, professionalism in approach and technical realization.

As a reminder: The campaign was launched on the basis of cooperation between Jat Airways and Serbia's Ministry of Youth and Sport and the Fund for Young Talents, and that Jat was the frst Serbian company to assist the country's best university stu- dents to continue their studies at prestigious universities else- where in Europe.

Nikola Vujanić (left), UEPS president
presents the Socially Responsible Company Certifcate to
Jat Deputy CEO Vladimir Ognjenović
at the Belgrade Fair on December 22.